How to make brand shaping and promotion

With the increasing competition in glassware market, companies are manoeuvring to seek the branding strategies. However, how to shape the corporate image and promote a unique brand? Thers is a very classic sentence said that "brand is the consumer's memory", What makes a consumer brand memory? Let's take the trilogy as following. 

1. Market positioning--Unique Selling Point 
Brand selling point is the connotation of the brand, it includes brand culture, value and stories. There are two aspects to start building, one is the target consumer groups, it needs to know that who is the target consumption group, what they need products and services, how to meet their needs. Secondly, in-depth analysis of the competition, it should have clear distinction, with competitors and satisfy the demand of target consumption group to study the development strategies of the competitors, business model, marketing strategy, product and service, etc., only in-depth research will find out the unsatisfied points from consumer. 

2. Visual design--the presentation of the brand 
Visual image is the most direct contact consumers with the brand, brand sells mainly in order to improve the brand of the static force of pin, simplify the hearts of consumers, both the quality and the packing style of the products on the current market are very close, consumers will see only want to see, if a new brand without the design the most suitable for consumer outlook, it will be difficult to attract the consumer's attention. 

3. Marketing strategy- strain selling ways 
Currently, the marketing is not only to understand the consumer's buying habits, but also how to better meet consumers than its competitors. On the depth of the management circumstance of competitors and market strategy to understand and to respond in a timely manner, and constantly find a competitor's blind spots and weaknesses, update the enterprise product strategy, channel strategy, price strategy and promotion strategy. Integrated the advantages of all kinds of marketing theory and set up their own marketing strategy. 

Shenzhen Sunny Glassware Co.,Ltd., focus on glassware industry for more than 20 years. The business spread all ove 5 continents. The products with avant-garde design and high standards of yield, far ahead of the forefront of the glassware industry.

--Training lessons of "how to make brand shaping and promotion" from Mr. Liu